GROWING EXPOSED SEASON 2 EPISODE 2: Unlimited Possibilities
Youtube description: On this episode of Growing Exposed, we visit the city of Adelanto located in the high desert of Southern California. Nowadays, Adelanto is thriving as the largest production area of medical cannabis in the United States. However, it didn’t start out that way. Adelanto was in a serious financial crisis a few years ago, and the only thing that saved it from bankruptcy was growing cannabis on the largest scale in the whole nation.
As we begin our tour, the first clue that things are going to be different here in Adelanto is the welcome sign with cannabis leaves on it. Their slogan “The City With Unlimited Possibilities” reads bold and true, as Adelanto is now the most progressive city in the United States when it comes to medical cannabis. They owe everything to it, which would have been unheard of 10 years ago. Here, we meet Economic Developer Jesse Florez. He explains that Adelanto is attracting major industries in the cannabis space to cultivate and develop both volatile and non-volatile extractions right in the city. They’re also really focusing on the storefronts of cannabis sales, also known as dispensaries, nurseries, and embracing the entire cannabis industry as a whole in the city of Adelanto.
Next, Justin, our tourguide, meets with Mayor Rich Kerr to see how cannabis is changing the overall landscape of the city. The Mayor explains that Adelanto is striving to be the forefront of the medical cannabis industry in in the United States and they embrace folks in the cannabis industry and encourage them to come to Adelanto by providing them with brokers for land, inspectors for buildings.
How are the revenues from cannabis helping the city? Mayor Rich Kurr explains that most of the revenues from cannabis are going into infrastructure: repaving roads, sewer, electric, water, and crime has also gone down 12% since Rich took over as mayor in 2014. In 2014, Adelanto was $2.6M in the red, and nearly filed for bankruptcy. With the help of cannabis, the city is now $20-30M in the black and thriving, all because of medical cannabis.